Blogs could be a great way to build traffic and leads for your insurance agency. The key is to create relevant and useful content that meets the needs of your audience.
How to articles undoubtedly are a common method to engage the insurance agency’s current clients, as they make them navigate common insurance tasks and problems. Examples include explaining what type of insurance policy coverage is available several types of property as well as how to use self-service portals to make renewal easier.
Bringing in experts to publish about a particular topic with your blog can provide a fresh point of view and add authority to your website. For example , you might talk to an insurtech company rep to write an extra post about how exactly insurance technology has helped their business grow.
Adding laughter to your insurance agency’s weblog can add a human touch and make trust with readers. Many people a story regarding mustache insurance or how to locate a proactive insurance defense attorney a photo of your office pet, humor can be a good way to ascertain a connection involving the brand and the reader.
Your e-newsletters are good place to market your insurance agency’s blog. You can link to the most up-to-date posts out of your blog in the e-newsletters.
Using your insurance blog page to drive social websites engagement also can help the SEO attempts. For example , you may share a blog post about how precisely to handle specified types of liability claims about LinkedIn and promote it on your social media web pages.